Top 5 Zombie Games on iOS in Brazil: Q4 2023 Performance

As the year drew to a close, the zombie game genre on iOS in Brazil saw a mix of steady climbs and remarkable spikes in user engagement and financial performance. This analysis is powered by data from Sensor Tower, offering a glimpse into the top 5 zombie games of the quarter.

Starting with Zombie Tsunami, we observed a significant rise in revenue from $71K at the beginning of the quarter to $331K by the end. Downloads also increased from 8K to nearly 10K, while weekly active users peaked at 62K in the final week of December.

The newcomer Last War:Survival demonstrated a remarkable surge in revenue, from a modest $13K to a whopping $21K, accompanied by a substantial growth in downloads from 1K to 39K. The weekly active users mirrored this trend, expanding from around 1K to over 83K.

Age of Origins:Tower Defense displayed a more stable pattern, with revenues oscillating around the $30K mark, reaching a high of $40K mid-quarter. Downloads saw a significant boost in November, jumping from hundreds to over 13K. The active user base also grew, concluding the quarter with 35K weekly active users.

The well-established Plants vs. Zombies™ 2 maintained consistent revenue throughout the quarter, with a notable increase to over $1K in the final week. Downloads experienced a mid-quarter dip, but recovered to 6K by year's end, and active users remained strong with a final tally of nearly 68K.

Lastly, Last Day on Earth: Survival saw its revenue almost double from $6K to $10K in the last week of December. Downloads showed an upward trend, culminating at 5.7K, while weekly active users rose to approximately 15K, a modest increase compared to its peers.

For deeper insights into the performance of these games and others in the mobile app market, Sensor Tower provides detailed analytics and expert data interpretation.